Douglas Carlston describes his education in different fields including getting a law degree from Harvard Law School, building houses (on spec), and becoming an ad hoc programmer. He began writing games programs to run on his TRS-80 and Apple II and then his brother and he started selling these programs to retail computer stores around the country. He called his company Broderbund (which is sort of a faux Scandinavian name) and then signed a deal with SoftSell to distribute the programs on a much broader basis. Broderbund became very successful, first with the games programs and then with a wide range of small business and personal programs for accounting and word processing. He describes how the company was a family business (with a number of his relatives involved) and how he maintained this style of operation. The company later marketed some high volume products like Print Shop and various add-ons and derivatives. He closes with reference to taking the company public in 1991.
Bergin, Thomas (Tim), Interviewer
Carlston, Douglas G., Interviewee
Grad, Burt, Editor
Computer History Museum
Place of Publication
Mountain View, California
Software business history; Carlston, Douglas; Broderbund; Galactic Saga games; SoftSell; Alien Rain; Accounting software; Bank Street Writer; Print Shop; Carmen Sandiego; Family Tree Maker; Software