Personal computer (PC) software workshop : accounting
The principals who led three significant PC-based accounting and timekeeping software packages (Peachtree, TLB/Solomon and Timeslips) discuss the histories of their products and what competitors they were selling against. They discuss the difficulties of determining the most appropriate sales channel and the significance of product reviews in determining the success (or failure) of PC products. They talk about how the entry of IBM into the microcomputer market legitimized the entire industry and the difficulties in supporting the multitude of computer platforms prior to the dominance of the MS/DOS operating system. Finally, they discuss customer support issues and how marketing problems changed with the maturing of the industry.