Dixon, Wil (Wilfrid J. ) oral history
In this interview, Wil Dixon, the founder of BMDP Software, and Linda Glassner, Sales and Marketing Manager, describe how the BMD statistical software was originally developed at UCLA and became broadly used throughout the world while still being distributed under the auspices of UCLA. In 1982, Dixon founded BMDP Software to begin marketing the software through a commercial enterprise and developed a version which ran on PCs, significantly increasing the market for the product. They discuss the differences between BMDP and competitive software such as SAS and SPSS and the evolution of their marketing strategy from word of mouth to advertising-based as the market changed and expanded.
Item Details
- Date
- 1986-03-27 (Made)
- Type
- Document
- Catalogue number
- 102658169
- Organization
- Computer History Museum
- People
- Linda Glassner (Interviewee)
Wilfrid J. (Wil) Dixon (Interviewee)
Luanne Johnson (Editor)
Luanne Johnson (Interviewer) - Category
- Transcript
- Extent
- 19 p.
- Place of publication
- North America/USA/CA/Los Angeles
- Language
- English
- Acquisition number
- X4365.2008
- Subject
- Software Business History
- Archive collection
- Oral history collection
- Archive hierarchy
- CHM Oral History Collection