Association of Data Processing Service Organizations (ADAPSO) reunion workshop : industry image
A group of former CEO’s of computer software product and services companies discuss how ADAPSO recognized the need to improve the image of their industry and what it did to promote the image of the computer services and products companies. They talk about the significance of the 1980 Business Week cover story followed by the general lack of industry coverage in following years. They discuss how IBM’s anti-publicity stance hampered the recognition of the industry and how ADAPSO used the advertising by its members to demonstrate the financial clout of the industry. They finish by discussing how the world changed following the introduction of the PC.
Item Details
- Date
- 2002-05-04 (Made)
- Type
- Document
- Catalogue number
- 102658203
- Organization
- Computer History Museum
- People
- Rick Crandall (Moderator)
Julie Johnson (Participant)
T. Lowell Dent (Participant)
Dave Sturtevant (Participant)
Jerry Dreyer (Participant)
Sam Albert (Participant)
Mike Maples (Participant)
John Maguire (Participant)
Luanne Johnson (Editor)
David Grier (Historian)
David Grier (Moderator)
Edward Bride (Participant) - Category
- Transcript
- Credit line
- Software Industry Special Interest Group
- Extent
- 19 p.
- Place of publication
- North America/USA/DC/Washington
- Language
- English
- Acquisition number
- X4425.2008
- Subject
- ADAPSO, IBM, Microsoft Corporation, Software Business History, Personal Computer (PC)
- Archive collection
- CHM Oral History Collection
- Archive hierarchy
- CHM Oral History Collection