Title
Maguire, John Norris oral history
Catalog Number
102658223
Type
Document
Description
In this interview, John Maguire describes the environment for independent software vendors in the 1970s as the industry was adjusting to IBM's decision to unbundled the price of its software. He covers his background prior to founding Software AG North America and what led him to believe that there were opportunities in the software products business. He talks why he decided to price ADABAS significantly above other software products on the market at $120,000 and why he charged customers for demos and 90-day trials. He describes his approach to marketing software products internationally, pioneering the concept of establishing an escrow for source code, and the sales approaches he used.
Date
1986-04-08
Contributor
|
Johnson, Luanne, Interviewer
|
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Johnson, Luanne, Editor
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Maguire, John, Interviewee
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Publisher
Computer History Museum
Place of Publication
Houston, TX, USA
Extent
17 p.
Category
Transcription
Subject
Software business history; Maguire, John; Software AG North America; Software AG; ADABAS; NATURAL; Schnell, Peter; Lockheed Missiles and Space Company; Aerospace Business Environment Simulator (ABES); Summit, Roger; Quick Query; CACI; Karr, Herb; Markowitz, Harry; SIMSCRIPT; Welke, Larry; ICP
Collection Title
Oral history collection
