Title
Welke, Larry (Lawrence) oral history, 1986
Catalog Number
102658249
Type
Document
Description
Larry Welke describes the founding of ICP (International Computer Programs, Inc.) to produce a subscriber-based catalog of software products in 1967, how he expanded into advertising-based publications in the early 1970s and how he established the Million Dollar Awards program which recognized successful software products. He covers the environment for software product vendors in the late 1960s and early 1970s including the challenges of finding the right pricing formulas for software products, the resistance of users to buying standardized products, and the factors other than IBM unbundling that led to the creation of the software products industry.
Date
1986-04-07
Contributor
|
Johnson, Luanne, Editor
|
|
Johnson, Luanne, Interviewer
|
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Welke, Lawrence, Interviewee
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Publisher
Computer History Museum
Place of Publication
Houston, TX, USA
Extent
23 p.
Category
Transcription
Subject
Software business history; Welke, Lawrence; Welke, Larry; International Computer Programs, Inc. (ICP); ICP Directory; ICP Million Dollar Awards; Postley, John; Informatics; Mark IV; Bauer, Walter; Atlantic Software; Thatcher, Dick; Hankins, Philip; Philip Hankins, Inc.; Head, Robert; Jones, Dick; ADR; Autoflow; Maguire, John; Software AG; ICP Skinny; Kolence, Ken; Boole and Babbage; Software pricing; Maintenance revenues; IBM unbundling; Software as a product; Pansophic; Panvalet; Piscopo, Joe; Cincom; Cincinnati Computer
Collection Title
Oral history collection
