Title
Welke, Larry (Lawrence) oral history, 1995
Catalog Number
102658258
Type
Document
Description
Larry Welke discusses his personal and career background prior to founding ICP (International Computer Programs, Inc.), how the ICP business model minimized the need for venture funding, how he developed both the product list and the subscriber list for the ICP Directory, the shift from subscriber-based to advertising-based publications and how ICP refocused its business to adapt to changes in the software industry. He discusses the origin of the services he provided to software product vendors in the fledgling software industry such as the Million Dollar Awards program, The ICP Software Newsletter and seminars on how to market software products. He cover his role in bringing software companies into ADAPSO and the benefits he derived from ICP’s ADAPSO membership.
Date
1995-05-03
Contributor
|
Johnson, Luanne, Interviewer
|
|
Johnson, Luanne, Editor
|
|
Welke, Lawrence, Interviewee
|
Publisher
Computer History Museum
Place of Publication
Potomac, MD, USA
Extent
34 p.
Category
Transcription
Subject
Software business history; Welke, Lawrence; Welke, Larry; International Computer Programs, Inc. (ICP); General Electric Co. (GE); IBM; Initial funding of ICP; ICP Quarterly; ICP Skinny; Subscriber-based versus advertising-based business model; ADAPSO; ADAPSO Roundtables; ICP’s adaptation to the Internet; Autodesk; Learn, Dale; InSci; ICP Software Newsletter; ICP Million Dollar Awards; ICP Seminars; AISC; Association of Independent Software Companies
Collection Title
Oral history collection
