Artifact Details


Richard S. Tedlow, Harvard Business School Professor and Historian, Leads the Intel 386 Case, lecture by Richard S.Tedlow

Catalog Number



Moving image




Tedlow, Richard S.


Computer History Museum

Place of Publication

Mountain View, CA, US




From abstract: " Under the leadership of Andy Grove and Gordon Moore, the personal computer market changed in October 1985 with the launch of the Intel 80386. Today, no one will dispute that Intel is a world-leading company, but few recall that Intel’s path to its position as technology giant was solidified by way of an unprecedented business strategy. Join Harvard Business School Professor and CHM Board Member Richard S. Tedlow as he reviews the sole-source supplier business strategy with the CHM audience.

Learn how Intel forever changed the landscape of the computing industry with its decision in the mid-1980s to act as the sole source for its revolutionary 386 microprocessor. Prior to this risky and unorthodox move, companies would “second-source” products by licensing their technology to competitors – the way it was always done. The 386 marked the end of second-sourcing and the beginning of Intel’s leadership as a components-supplier in the personal computer market. But why was this significant and what did it mean to the future of the microprocessor and the future of personal computers?

Professor Tedlow will present the business case, as taught in his Harvard Business School classes, to describe how these important decisions were made and what valuable lessons we can learn from Intel’s industry-changing business choices. "



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