Intel 386 Microprocessor oral history panel : marketing
In October, 1985, Intel launched the 386 in a manner that neither it nor any of its competitors had previously attempted. This very successful, very high profile global launch of what has become the company's flagship product architecture was the result of almost two years of planning and careful execution of those plans. Five of the original marketing team members -- George Alexy, Dana Krelle, Claude Leglise, Jill Leukhardt and Melissa Rey -- discuss how the company pulled off the first big budget, sophisticated marketing launch in the semiconductor industry. The task was all the more difficult and important given that Intel was very late to market with its 16-bit processor and faced competition from technically superior microprocessors. The team members recount the many obstacles that they had to overcome in planning the 386 launch and the impact that the success of the 386 has had on the history of semiconductor and computer industries.
Item Details
- Date
- 2008-12-02 (Made)
- Type
- Document
- Catalogue number
- 102702022
- Organization
- Computer History Museum
- People
- Melissa Rey (Panelist)
Dana Krelle (Panelist)
Jill Leukhardt (Panelist)
Claude Leglise (Panelist)
George Alexy (Panelist) - Category
- Transcript
- Extent
- 33 p.
- Place of publication
- North America/USA/CA/Mountain View
- Language
- English
- Acquisition number
- X5063.2009
- Subject
- 68000 microprocessor, x86 Architecture, IBM, Microprocessors, National Semiconductor Corporation, Zilog, Inc., IBM PC, Intel, Semiconductor History, Apple, AMD, Microcontrollers, Motorola, Compaq
- Archive collection
- CHM Oral History Collection
- Archive hierarchy
- CHM Oral History Collection