Personal computer (PC) software workshop : marketing and sales
Participants discuss how software products were initially marketed in the 1970s and 1980s, including special programs for the marketing of VisiCalc, WordStar and Peachtree. They identify the differences between marketing a specific product and the need to sell customers on an overall product category. They talk about their use of PR in the trade journals and how they used the various trade shows, especially COMDEX, to promote their products. They also discuss why the initial software publishing model was not effective and how the distribution channels changed over time.