Personal computer (PC) software workshop : marketing and sales
Catalog Number
102702028
Type
Text
Date
2004-05-06
Contributor
Abbate, Janet, Historian
Ances, Carol Anne, Editor
Bender, Eric, Participant
Brackett, John, Participant
Bride, Edward, Moderator
Brizdle, Barbara, Participant
Dyer, Ben, Participant
Fylstra, Dan, Participant
Galley, Connie, Participant
Goodhew, Bill, Participant
Green, Adam B., Participant
Grier, David, Historian
Kolowich, Michael, Participant
Mahoney, Michael, Historian
Morgan, Christopher, Participant
Rubinstein, Seymour, Participant
Tarter, Jeff, Participant
Toole, John, Participant
Publisher
Computer History Museum
Place of Publication
Needham, Massachusetts
Extent
25 p.
Description
Participants discuss how software products were initially marketed in the 1970s and 1980s, including special programs for the marketing of VisiCalc, WordStar and Peachtree. They identify the differences between marketing a specific product and the need to sell customers on an overall product category. They talk about their use of PR in the trade journals and how they used the various trade shows, especially COMDEX, to promote their products. They also discuss why the initial software publishing model was not effective and how the distribution channels changed over time.
