Computer History Museum

Personal computer (PC) software workshop : marketing : pricing and packaging

Participants discussed how early pricing was determined for PC software and Seymour Rubinstein of MicroPro discussed how the standard $495 software price came about. Pricing for software that was bundled with hardware and product upgrade pricing are also covered. Changes in the retail channel over time are identified along with how those changes affected how the software vendors sold their products, including the use of VARs. Finally, software product packaging was discussed and how that affected product placement in retail stores.

Item Details

Date
2004-05-06 (Made)
Type
Document
Catalogue number
102702031
Organization
Computer History Museum (Publisher)
People
John Brackett (Participant)
Connie Galley (Participant)
Jeff Tarter (Moderator)
Gary Harpst (Participant)
Carol Anne Ances (Editor)
Seymour Rubinstein (Participant)
Douglas Ross (Participant)
David Grier (Historian)
Bill Goodhew (Participant)
Paul E. Ceruzzi (Historian)
Category
Transcript
Credit line
Software Industry Special Interest Group
Extent
29 p.
Place of publication
USA/MA/Needham
Language
English
Acquisition number
X4621.2008
Subject
CP/M, Microsoft, MicroPro, IBM PC, ComputerLand, Value Added Reseller (VAR), WORDSTAR (software)
Archive collection
Oral history collection
Archive hierarchy
CHM Oral History Collection