Artifact Details

Description

Participants discussed how early pricing was determined for PC software and Seymour Rubinstein of MicroPro discussed how the standard $495 software price came about. Pricing for software that was bundled with hardware and product upgrade pricing are also covered. Changes in the retail channel over time are identified along with how those changes affected how the software vendors sold their products, including the use of VARs. Finally, software product packaging was discussed and how that affected product placement in retail stores.

Date

2004-05-06

Contributor

Ances, Carol Anne, Editor

Brackett, John, Participant

Ceruzzi, Paul E., Historian

Galley, Connie, Participant

Goodhew, Bill, Participant

Grier, David, Historian

Harpst, Gary, Participant

Ross, Douglas, Participant

Rubinstein, Seymour, Participant

Tarter, Jeff, Moderator

Publisher

Computer History Museum

Place of Publication

Needham, Mass.

Extent

29 p.

Category

Transcription

Subject

Brackett, John; CompUSA; ComputerLand; CP/M; Electric Pencil; Galley, Connie; Gates, Bill; Goodhew, Bill; Harpst, Gary; IBM PC; Ingram; MS DOS; Micro D; MicroPro; Microsoft; Packaging; PC-DOS; Peachtree Software; Pricing; Ross, Doug; Rubinstein, Seymour; Seattle Computer Products; SoftSell; Solomon Software; Tarter, Jeffrey; TLB; Value Added Reseller (VAR); WORDSTAR (software)

Collection Title

Oral history collection

Credit

Software Industry Special Interest Group

Lot Number

X4621.2008