Newcomer, Bill oral history
Bill Newcomer describes the founding of the software company Dylakor based on a then very unusual direct mail marketing sales model. He describes their unique dollar-a-day pricing strategy and the unusual packaging they used to deliver their self-installing products, also a very unusual approach in the early days of the software industry. He talks about the financial crisis that the company survived in the early 1970s before their software product sales took off, competition against IBM's free product Ditto, and other competitive products that they encountered as the industry changed. He also describes the sale of Dylakor to Sterling Software in 1982.
Johnson, Luanne, Interviewer; Editor
Newcomer, Bill, Interviewee
Computer History Museum
Place of Publication
Newcomer, Bill; Case, Jim; Meizner, Judy; Dylakor; DYL-250; DYL-260; DYL-280; Dollar-a-Day software; Sterling Software
Oral history collection