McGill, Arch oral history
Arch McGill describes his attempts in the late 1960s to get IBM to understand the importance of software as a business opportunity and the road blocks he encountered because of the hardware orientation of top management. He describes IBM's industry-oriented marketing structure in the 1960s and presents his view that the lost of that organizational structure resulted in the company losing contact with its customers resulting in stagnation in the 1970s. He talks about the negative impact of unbundling on IBM's system engineering operation and the belief within IBM that a new industry was being created as a result of IBM's unbundling decision.
Item Details
- Date
- 1985-12-10 (Made)
- Type
- Document
- Catalogue number
- 102702294
- Organization
- Computer History Museum
- People
- Arch McGill (Interviewee)
Luanne Johnson (Interviewer)
Burt Grad (Interviewer) - Category
- Transcript
- Credit line
- Gift of Johnson, Luanne
- Extent
- 26 p.
- Place of publication
- North America/USA/NJ/Bernardsville
- Language
- English
- Acquisition number
- X5758.2010
- Subject
- ADAPSO, IBM Unbundling, IBM
- Archive collection
- CHM Oral History Collection
- Archive hierarchy
- CHM Oral History Collection