Relational Database Management System (RDBMS) workshop : growing and selling
Catalog Number
102702567
Type
Document
Description
Representatives from Oracle, Sybase, Informix and IBM discussed how their companies grew and marketed their products after they were established. They covered a variety of subjects including how each of the companies pursued growth through technological advances and through platform selection. They also discussed the marketing directions each took in terms of both vertical (industry) markets and horizontal (general applications and tools). There was a discussion of personnel transfers among the companies and some their efforts at acquiring other companies. The adoption of SQL as the standard language was explored and the importance of specific 4GL's in helping customers build applications. Finally, the impact of interoperability and client server on the companies was examined.
Date
2007-06-13
Contributor
Haderle, Don, Participant
Haigh, Thomas, Historian
Hoffman, Mark, Participant
Humphries, Mike, Participant
Johnson, Luanne, Moderator
MacDonald, Robert, Participant
Rawlings, Nicholas, Editor
Sippl, Roger, Participant
Publisher
Computer History Museum
Place of Publication
Mountain View, California
Extent
39 p.
Category
Transcription
Subject
fourth-generation programming language (4GL); ANSI; client server; Ellison, Larry; Gray, Jim; IBM DB2; Informix Corporation; Ingres Corporation; International sales; interoperability; Oracle Corporation; PowerBuilder; QUEL; Siebel, Tom; SQL (Sequel); Sun Computer Corporation; Sybase Corporation; UNIX; VMS (Virtual Memory System)
