Relational Database Management System (RDBMS) workshop : growing and selling
Representatives from Oracle, Sybase, Informix and IBM discussed how their companies grew and marketed their products after they were established. They covered a variety of subjects including how each of the companies pursued growth through technological advances and through platform selection. They also discussed the marketing directions each took in terms of both vertical (industry) markets and horizontal (general applications and tools). There was a discussion of personnel transfers among the companies and some their efforts at acquiring other companies. The adoption of SQL as the standard language was explored and the importance of specific 4GL's in helping customers build applications. Finally, the impact of interoperability and client server on the companies was examined.
Item Details
- Date
- 2007-06-13 (Made)
- Type
- Document
- Catalogue number
- 102702567
- Organization
- Computer History Museum
- People
- Mike Humphries (Participant)
Don Haderle (Participant)
Nicholas Rawlings (Editor)
Roger Sippl (Participant)
Robert MacDonald (Participant)
Mark Hoffman (Participant)
Luanne Johnson (Moderator)
Thomas Haigh (Historian) - Category
- Transcript
- Credit line
- Software Industry Special Interest Group
- Extent
- 39 p.
- Place of publication
- USA/CA/Mountain View
- Language
- English
- Acquisition number
- X4069.2007
- Subject
- Informix Corporation, Client Server, Oracle Corporation, Ingres Corporation, IBM DB2, UNIX, QUEL
- Archive collection
- Oral history collection
- Archive hierarchy
- CHM Oral History Collection