Computer History Museum

Relational Database Management System (RDBMS) workshop : growing and selling

Representatives from Oracle, Sybase, Informix and IBM discussed how their companies grew and marketed their products after they were established. They covered a variety of subjects including how each of the companies pursued growth through technological advances and through platform selection. They also discussed the marketing directions each took in terms of both vertical (industry) markets and horizontal (general applications and tools). There was a discussion of personnel transfers among the companies and some their efforts at acquiring other companies. The adoption of SQL as the standard language was explored and the importance of specific 4GL's in helping customers build applications. Finally, the impact of interoperability and client server on the companies was examined.

Item Details

Date
2007-06-13 (Made)
Type
Document
Catalogue number
102702567
Organization
Computer History Museum
People
Mike Humphries (Participant)
Don Haderle (Participant)
Nicholas Rawlings (Editor)
Roger Sippl (Participant)
Robert MacDonald (Participant)
Mark Hoffman (Participant)
Luanne Johnson (Moderator)
Thomas Haigh (Historian)
Category
Transcript
Credit line
Software Industry Special Interest Group
Extent
39 p.
Place of publication
USA/CA/Mountain View
Language
English
Acquisition number
X4069.2007
Subject
Informix Corporation, Client Server, Oracle Corporation, Ingres Corporation, IBM DB2, UNIX, QUEL
Archive collection
Oral history collection
Archive hierarchy
CHM Oral History Collection