Timesharing and Remote Processing Services Meeting Session #3: Marketing and Sales: Initial Market Opportunities
<p>The participants in this session described how each of the TS/RPS companies tackled specific markets and presented its capabilities so as to get customers to use this new service and to win against their competitors. Topics covered include: • What were the economics of timesharing and remote processing services versus in-house operations? • Who were the first customers and why did they use these services? • What were the in-house MIS practices which opened the door to the use of outside services? • What were the particular language compilers, applications and usages which were most likely to make a sale? • Was there a formal marketing organization and, if so, what functions did it perform? • How were sales organized and how were sales representatives compensated? • What were the most serious marketing and sales challenges and how were they overcome? • Who were the primary competitors?</p>
Item Details
- Date
- 2009-06-02 (Made)
- Type
- Document
- Catalogue number
- 102702885
- Organization
- Computer History Museum
- People
- Mike Humphries (Participant)
Frank Belvin (Participant)
Burt Grad (Moderator)
Thomas Haigh (Historian)
Luanne Johnson (Editor)
Ann Hardy (Participant)
Dave Schmidt (Participant)
Dick Bayles (Participant)
Nicholas Rawlings (Participant)
Rick Crandall (Participant)
Kenneth Ross (Participant)
Chris McDonald (Historian)
Doug Jerger (Participant)
Brook, Chris (Participant)
Myers, Gary (Participant)
Stein, Jeffery (Participant)
Mike Wyman (Participant)
Dick Lowenstein (Participant)
Luanne Johnson (Co-Chair) - Category
- Transcript
Oral History - Format
- Credit line
- Software Industry Special Interest Group
- Extent
- 30 p.
- Place of publication
- USA/CA/Mountain View
- Language
- English
- Acquisition number
- X5386.2009
- Subject
- Scientific Data Systems (SDS) 940, Ross Systems, Interactive Data Corporation, ADAPSO, Datran, On-Line Business Systems, Tymshare, General Electric Information Services (GEIS), Comshare, Service Bureau Corporation (SBC), AT&T, National CSS
- Archive collection
- Oral history collection
- Archive hierarchy
- CHM Oral History Collection