Title
Timesharing and Remote Processing Services Meeting Session #3: Marketing and Sales: Initial Market OpportunitiesCatalog Number
102702885Type
DocumentDescription
The participants in this session described how each of the TS/RPS companies tackled specific markets and presented its capabilities so as to get customers to use this new service and to win against their competitors. Topics covered include:• What were the economics of timesharing and remote processing services versus in-house operations?
• Who were the first customers and why did they use these services?
• What were the in-house MIS practices which opened the door to the use of outside services?
• What were the particular language compilers, applications and usages which were most likely to make a sale?
• Was there a formal marketing organization and, if so, what functions did it perform?
• How were sales organized and how were sales representatives compensated?
• What were the most serious marketing and sales challenges and how were they overcome?
• Who were the primary competitors?
Date
2009-06-02Contributor
| Bayles, Dick, participant |
| Belvin, Frank, participant |
| Brook, Chris, participant |
| Crandall, Rick, participant |
| Grad, Burt, moderator |
| Haigh, Thomas, historian |
| Hardy, Ann, participant |
| Humphries, Mike, participant |
| Jerger, Doug, SI SIG member |
| Johnson, Luanne, SI SIG co-chair; editor |
| Lowenstein, Dick, participant |
| McDonald, Chris, historian |
| Myers, Gary, participant |
| Rawlings, Nicholas, participant |
| Ross, Kenneth, participant |
| Schmidt, Dave, participant |
| Stein, Jeffery, participant |
| Wyman, Mike, participant |
