TitleHow things really work: two inventors on innovation
CreditsBell, Gordon C.
PublisherUniversity Video Communications
DescriptionFrom University Video Communications' catalog:
"High-tech pioneers Gordon Bell and Carver Mead get to the essence of innovation, with lessons of interest from the classroom to the boardroom. Points of discussion include: how new products come into being, what marketing should know, the symptoms of change, the inner game of innovation, how perseverance pays, and a law that governs technology evolution. Research scientist Stephen Omohundro participates in this informal discussion."