TitleGeneral Electric advanced marketing management seminar
Document TitlesCommercial intelligence : an untapped marketing opportunity
Document TitlesEthics in business
Document TitlesManagerial strategy for international business
Document TitlesPricing strategy alternatives
Document TitlesProduct quality : key to customer satisfaction
Document TitlesThe "how" of business planning
Date1952; 1956; 1958; 1960-1962; 1981
Wright, Moorhead; Bradford, G.A.; Day, D.W.; Green, E.A.; Shoemaker, G.R.; Smart, W.R.; Wagner, Kenneth B.; Christensen, Arthur I.; McLean, John G.
President and Fellows of Harvard College; Alderson Associates, Inc.; General Electric; General Electric Company; The Laymen's Movement for a Christian World International Headquarters; Marketing Times
DescriptionFolder includes Cost and Profit Outlook Vol. XI, Nos. 7 and 8, two papers by Moorhead Wright titled "Some Thoughts on Business Ethics" and "Ethics in Business," and other reprinted articles on marketing. Reprints are largely from "Marketing Times."
CategoryPersonnel Records; Analyst Reports; Article; Presentation Materials
Collection TitleThomas J. O'Rourke collection
Series TitleGeneral Electric
CreditGift of Tim O'Rourke
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