The Jim Armstrong collection of Apple material is made up of items Armstrong collected related to Apple Computer, Inc., where he worked in a variety of roles from 1983 to 1997. Included are manuals, internal Apple documents, periodicals and books, materials related to conferences, technical notes and reports, promotional items, product catalogs, directories, price lists, and specifications, all dating from 1976 to 1997. While the majority of items in the collection are related to Apple, a small amount of material from other companies can be found throughout the collection.
Biographical/Historical Note
Jim Armstrong was born December 14, 1948 in Jacksonville, Florida. He attended college at Madison Area Technical College and received a BS in physics in 1968. After graduating, Armstrong worked for various companies, including Aurora Systems, Inc. as Vice President of sales. Starting in 1983, Armstrong started working for Apple as a Sales Support Engineer. In 1984 he was promoted to Competitive Analyst, and then in 1986 to Technology Evangelist. Finally, in 1994 Armstrong began his last position at Apple as Senior Support Engineer, which continued until 1997. Since leaving Apple, Armstrong has worked at Cisco Systems, Inc., Redstone Software, CompUSA, and the VA Palo Alto Health Care System in different sales and information technology-related roles.
Apple Inc., formerly Apple Computer, Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. Apple is now a multinational technology company that has designed, developed, and sold highly popular consumer electronics products, including the Macintosh line of computers, iPod media player, iPhone, and iPad tablet computer. Apple has also developed online services and consumer software, which include iCloud, the iTunes Store, Safari web browser, and OS X and iOS operating systems. In 2014, Apple became the first U.S. company to be valued at over $700 billion.
These folders include employee handbooks, a manual on ethics at Apple, records on organizational structure, a reference guide for the Apple Assistance Center (AAC), and style guides.
These folders include brochures, product descriptions and specifications, press releases, and press kits from a variety of computer industry companies.
These folders contain manuals for Videx, Mostek, Zilog, M & R Enterprises, Personal Computer Memory Card Association (PCMCA), MIDI, and the Lolly personal computer.
These folders contain manuals for software and components that can be used with multiple Apple systems, such as the Apple II, Apple III, and Macintosh lines of computers.
These records are from a public relations project, titled Project Peoria, by Apple to frame an "old town adopts new technology" angle. The project was to choose a small town, which ended up being Jacksonville, Oregon, then launch small business marketing activities, generate awareness and interest among small businesses for Apple's new products, and position new products' benefits to small business customers.
These folders contain reference information for Apple developers, including information for developers licensing the Mac OS logo, records from Apple's Developer University, and instructional manuals on upcoming system software releases.
These records relate to a user group meeting in Rochester, New York in 1987, Apple reunion events, marketing meetings, Apple presentation materials, and the 1987 annual meeting of shareholders.
These folders contain manuals for the Apple Macintosh line of computers and its compatible software, programming languages, and components. Also included are service guides for support technicians.
These materials relate to price changes to Apple products, customer support operations, sales reference guides, and Apple product descriptions for resellers.
Periodicals in this folder include 5-Star News & Information for Apple Empoyees Worldwide, Apple Connection, Apple Product Flash, Bandley Shuffle, AppleSource, Apple Library Users Group, Apple Bulletin
