Title
Project Peoria
Catalog Number
102734312
Type
Document
Description
These records are from a public relations project, titled Project Peoria, by Apple to frame an "old town adopts new technology" angle. The project was to choose a small town, which ended up being Jacksonville, Oregon, then launch small business marketing activities, generate awareness and interest among small businesses for Apple's new products, and position new products' benefits to small business customers.
Date
1990
Publisher
Apple Computer, Inc.
Category
Correspondence; Promotional Material; Article
Collection Title
Jim Armstrong collection of Apple material
Series Title
Apple administrative records
Credit
Gift of Jim Armstrong