Desktop Publishing Pioneer Meeting, day 2 session 6: Adobe
<p>Session 6 of the Desktop Publishing Pioneer Meeting focuses on Adobe. Adobe cofounders Chuck Geschke and John Warnock explain why they created the company and their initial business plan and work with investors. They also discuss Adobe’s early customers, particularly its relationship with Apple, and their business and management philosophy. After exploring the development of Adobe’s early products, PostScript, Illustrator and Photoshop, Geschke and Warnock talk about how the company evolved over the years, adjusting to marketing forces and technological developments, and the various mergers and acquisitions that brought in additional applications and product lines. Of course, they then talk about Acrobat and PD’s which eventually became their best known, most widely used and greatest revenue product.</p>
Item Details
- Date
- 2017-05-23 (Made)
- Type
- Document
- Catalogue number
- 102738493
- Organization
- Computer History Museum (Publisher)
- Category
- Transcript
- Format
- Credit line
- Computer History Museum
- Extent
- 38 p.
- Place of publication
- USA/CA/Mountain View
- Language
- English
- Acquisition number
- X8209.2017
- Subject
- Apple, PageMaker, Adobe, PostScript, Desktop Publishing, PhotoShop, Graphic Design, PDF
- Archive collection
- Desktop Publishing Pioneer meeting collection
- Archive hierarchy
- Desktop Publishing Pioneer meeting collection