Computer History Museum

Desktop Publishing Pioneer Meeting, day 2 session 6: Adobe

<p>Session 6 of the Desktop Publishing Pioneer Meeting focuses on Adobe. Adobe cofounders Chuck Geschke and John Warnock explain why they created the company and their initial business plan and work with investors. They also discuss Adobe&rsquo;s early customers, particularly its relationship with Apple, and their business and management philosophy. After exploring the development of Adobe&rsquo;s early products, PostScript, Illustrator and Photoshop, Geschke and Warnock talk about how the company evolved over the years, adjusting to marketing forces and technological developments, and the various mergers and acquisitions that brought in additional applications and product lines. Of course, they then talk about Acrobat and PD&rsquo;s which eventually became their best known, most widely used and greatest revenue product.</p>

Item Details

Date
2017-05-23 (Made)
Type
Document
Catalogue number
102738493
Organization
Computer History Museum (Publisher)
Category
Transcript
Format
PDF
Credit line
Computer History Museum
Extent
38 p.
Place of publication
USA/CA/Mountain View
Language
English
Acquisition number
X8209.2017
Subject
Apple, PageMaker, Adobe, PostScript, Desktop Publishing, PhotoShop, Graphic Design, PDF
Archive collection
Desktop Publishing Pioneer meeting collection
Archive hierarchy
Desktop Publishing Pioneer meeting collection