Artifact Details

Title

Desktop Publishing Pioneer Meeting, day 2 session 6: Adobe

Catalog Number

102738493

Type

Text

Date

2017-05-23

Publisher

Computer History Museum

Place of Publication

Mountain View, CA

Extent

38 p.

Format

PDF

Description

Session 6 of the Desktop Publishing Pioneer Meeting focuses on Adobe. Adobe cofounders Chuck Geschke and John Warnock explain why they created the company and their initial business plan and work with investors. They also discuss Adobe’s early customers, particularly its relationship with Apple, and their business and management philosophy. After exploring the development of Adobe’s early products, PostScript, Illustrator and Photoshop, Geschke and Warnock talk about how the company evolved over the years, adjusting to marketing forces and technological developments, and the various mergers and acquisitions that brought in additional applications and product lines. Of course, they then talk about Acrobat and PD’s which eventually became their best known, most widely used and greatest revenue product.

Category

Transcription

Subject

Adobe; Adobe Flash; Adobe Reader; Apple; Desktop publishing; Digital camera; Graphic design; Illustrator; InDesign; Knoll borthers; PageMaker; PDF; PhotoShop; PostScript; Printer software; Printer technology

Collection Title

Desktop Publishing Pioneer Meeting

Credit

Computer History Museum

Lot Number

X8209.2017