Description
Session 6 of the Desktop Publishing Pioneer Meeting focuses on Adobe. Adobe cofounders Chuck Geschke and John Warnock explain why they created the company and their initial business plan and work with investors. They also discuss Adobe’s early customers, particularly its relationship with Apple, and their business and management philosophy. After exploring the development of Adobe’s early products, PostScript, Illustrator and Photoshop, Geschke and Warnock talk about how the company evolved over the years, adjusting to marketing forces and technological developments, and the various mergers and acquisitions that brought in additional applications and product lines. Of course, they then talk about Acrobat and PD’s which eventually became their best known, most widely used and greatest revenue product.
Date
2017-05-23
Publisher
Computer History Museum
Place of Publication
Mountain View, CA
Extent
38 p.
Format
PDF
Category
Transcription
Subject
Adobe; Adobe Flash; Adobe Reader; Apple; Desktop publishing; Digital camera; Graphic design; Illustrator; InDesign; Knoll borthers; PageMaker; PDF; PhotoShop; PostScript; Printer software; Printer technology
Collection Title
Desktop Publishing Pioneer Meeting
Credit
Computer History Museum
