Artifact Details

Title

Desktop Publishing Pioneer Meeting, day 2 session 7: Ventura, Aldus and Apple

Catalog Number

102738494

Type

Text

Date

2017-05-23

Publisher

Computer History Museum

Place of Publication

Mountain View, CA

Extent

47 p.

Format

PDF

Description

Session 7 of the Desktop Publishing Pioneer Meeting focuses primarily on Ventura, Aldus, and Apple. Lee Lorenzen, one of the cofounders of Ventura, begins by describing the company’s origin and early management. He also explains Ventura’s exclusive partnership with Xerox and why the founders chose to sell the company to Xerox in 1990, after just five years, rather than attempt to build it into a large operation. Paul Brainerd then discusses Aldus and its PageMaker application. After sharing stories about the Aldus sales, marketing, and international distribution, Brainerd explains Aldus’ relationship with Adobe and his role in the Adobe purchase of Aldus in 1994. Lastly, John Scull talks about Apple’s efforts to market and sell the LaserWriter as well as package it with PageMaker and the Mac software applications. He and various participants also explore Apple’s relationship with other firms during this period, particularly during Jean-Louis Gassée’s tenure.

Category

Transcription

Subject

Adobe; Aldus; Apple; Desktop publishing; FrameMaker; Gassée, Jean-Louis; PageMaker; PostScript; Jobs, Steve; Ventura; Xerox

Collection Title

Desktop Publishing Pioneer Meeting

Credit

Computer History Museum

Lot Number

X8209.2017