Description
Session 7 of the Desktop Publishing Pioneer Meeting focuses primarily on Ventura, Aldus, and Apple. Lee Lorenzen, one of the cofounders of Ventura, begins by describing the company’s origin and early management. He also explains Ventura’s exclusive partnership with Xerox and why the founders chose to sell the company to Xerox in 1990, after just five years, rather than attempt to build it into a large operation. Paul Brainerd then discusses Aldus and its PageMaker application. After sharing stories about the Aldus sales, marketing, and international distribution, Brainerd explains Aldus’ relationship with Adobe and his role in the Adobe purchase of Aldus in 1994. Lastly, John Scull talks about Apple’s efforts to market and sell the LaserWriter as well as package it with PageMaker and the Mac software applications. He and various participants also explore Apple’s relationship with other firms during this period, particularly during Jean-Louis Gassée’s tenure.
Date
2017-05-23
Publisher
Computer History Museum
Place of Publication
Mountain View, CA, USA
Extent
47 p.
Format
PDF
Category
Transcription
Subject
Adobe; Aldus; Apple; Desktop publishing; FrameMaker; Gassée, Jean-Louis; PageMaker; PostScript; Jobs, Steve; Ventura; Xerox
Collection Title
Desktop Publishing Pioneer Meeting
Credit
Computer History Museum
