Computer History Museum

Tokunaga, Glenn oral history

Glenn Tokunaga has spent the last 18 years of his career at Yahoo (as of 2017). His role throughout that time has been part of the corporate marketing team, primarily focused on graphic design. This position provided a very interesting perspective on the evolution of Yahoo over nearly two decades. He saw it grow from a small, fast-moving, try anything Silicon Valley startup, through multiple CEO’s and changes in strategy, to finally being purchased by Verizon, one of the country’s largest corporations. Since he held a corporate marketing position, he was not as directly affected by the frequent reorganizations. However, with each shift in strategy, he had to work with the new teams to continue to provide a coherent picture of Yahoo to the market. As a result, he is able to offer a relatively dispassionate and coherent view of the internal workings of the company.

Item Details

Date
2017-12-01 (Made)
Type
Document
Catalogue number
102738607
Organization
Computer History Museum (Publisher)
People
Marc Weber (Interviewer)
Glenn Tokunaga (Interviewee)
Doug Fairbairn (Interviewer)
Category
Transcript
Format
PDF
Credit line
Computer History Museum
Extent
51 p.
Place of publication
USA/CA/Mountain View
Language
English
Acquisition number
X8408.2018
Subject
Yahoo
Archive collection
Oral history collection
Archive hierarchy
CHM Oral History Collection