W. Ferrell Sanders is a former venture capitalist and an early contributor to many startup companies in the storage industry. Ferrell Sanders brings a unique perspective to the recent history of storage industry because of his background as an engineer, a career in sales and marketing, then as management consultant and troubleshooter to earlier startup companies, many of them in the storage industry. He served on the boards of many start-up companies. He began his career as an engineer working at Westinghouse and AMPEX. He joined Shugart Associates at its beginning as VP of sales and marketing in 1974. From there, Ferrell Sanders consulted for many startup companies, often serving as interim or the initial CEO for companies such as Drive Tech Inc, and Komag Inc. He also served on the board of Archive Corporation, Adaptec and Solectron. In 1987, he joined Asset Management Company and later Alloy Ventures which participated in funding of many companies such as Auspex Systems, Alacritech, Insight Peripherals and many other companies outside of the storage industry.