Artifact Details

Title

Hoffman, Joanna oral history, part 1 of 3

Catalog Number

102738710

Type

Moving image

Description

Joanna Hoffman was born in 1955 and lived in Soviet Armenia and Poland until 1968. She was then able to immigrate to the US at the age of 13, after her mother had married an American and moved to Buffalo NY. She learned English quickly and excelled in school. She was fortunate to be guided into some high-quality schools where she could study physics and calculus. Her interest in physics led her to enroll in MIT, where she felt “at home” and had a wonderful college experience.
While at MIT, she developed an interest not only in physics, but archaeology, which in turn led her back to Europe for a time. Through personal connections, she eventually found her way to Silicon Valley and Xerox PARC. From there, she found her way to Apple, where she worked with Jef Raskin and eventually Steve Jobs. Her major focus at Apple was in user interface design and marketing and was the author of the Macintosh business plan.

Date

2018-01-22

Participants

Hancock, Marguerite Gong, Interviewer
Hoffman, Joanna, Interviewee
Hsu, Hansen, Interviewer
Plutte, Max, Camera person
Weber, Marc, Interviewer

Publisher

Computer History Museum

Place of Publication

Mountain View, CA

Duration

02:39:09

Format

MOV

Category

Oral history

Collection Title

CHM Oral History Collection

Credit

Computer History Museum

Lot Number

X8464.2018