TitleHoffman, Joanna oral history - part 2 of 3
|Hancock, Marguerite Gong, Interviewer|
|Hoffman, Joanna, Interviewee|
|Hsu, Hansen, Interviewer|
|Weber, Marc, Interviewer|
Computer History Museum
Mountain View, CA
DescriptionThis oral history is the second of three conducted with Joanna Hoffman. As noted in the first interview, she grew up in Eastern Europe, but was able emigrate to the US and attend MIT. Upon graduation, she moved to the west coast, where she worked at Xerox Palo Alto Research Center (PARC) before moving on to Apple. While at Apple she worked closely with Steve Jobs on the original Macintosh Computer. After Jobs was forced out of Apple, she decided to join him at NeXT. When NeXT was sold to Apple, she took a “health break”, before diving into General Magic.
Throughout the interview, Joanna provides a fascinating, first person insight into what it was like to work for Steve Jobs, at both Apple and NeXT, the “why” behind the key decisions made by each of these companies, as well as the excitement and camaraderie which developed in each of these very important companies.