Title
McKenna, Regis oral history part 4 of 8Catalog Number
102738859Type
Moving imageDescription
This interview is the fourth from an eight-interview series with Regis McKenna, whose pioneering work in technology marketing and business strategy contributed to the success of hundreds of companies for more than five decades. McKenna was a talented, innovative marketing professional from the earliest days of the technology revolution in Silicon Valley. He came to the Valley in 1963 at the age of 24, worked in marketing in the early semiconductor industry, and then established his own company, Regis McKenna Inc. (RMI), in 1970. McKenna became a globally sought-after strategist and marketing expert, and RMI opened numerous offices around the world. His personal and professional relationships at RMI included Steve Jobs, Robert Noyce and Andy Grove. His more than 700 clients included such legendary companies as Apple, Intel, and Genentech. He is the author of five best-selling business books and one of the most reprinted articles in the history of the Harvard Business Review, “Marketing is Everything” (1999). McKenna was recruited to many outside boards and advisory roles, among them his service as a founding advisory board member of the Computer History Museum’s Exponential Center.The interviews took place at the Museum between June 13, 2018, and January 15, 2019. The interviewer was John Hollar, President and CEO of the Museum from 2008 to 2017.
This fourth interview session took place on August 17, 2018. It covers Regis’ unique relationship with Steve Jobs over 35 years and the important work Regis and RMI performed for Apple Computer, Inc. The time period covered is roughly 1976 to 1986.
Date
2018-08-17Participants
Hollar, John C., Interviewer |
McKenna, Regis, Interviewee |
Publisher
Computer History MuseumPlace of Publication
Mountain View, CADuration
02:40:31Format
MOVCategory
Oral historyCollection Title
CHM Oral History CollectionCredit
Computer History MuseumLot Number
X8675.2018Related Records
102792047 | McKenna, Regis oral history |
102781026 | McKenna, Regis oral history, part 8 of 8 |
102740347 | McKenna, Regis oral history, part 1 of 8 |
102738821 | McKenna, Regis oral history, part 2 of 8 |
102738823 | McKenna, Regis oral history, part 3 of 8 |
102717388 | McKenna, Regis oral history, part 5 of 8 |
102717390 | McKenna, Regis oral history, part 6 of 8 |
102781024 | McKenna, Regis oral history, part 7 of 8 |