Artifact Details


MLB Advanced Media's Robert A. Bowman in Conversation with Museum President & CEO John Hollar

Catalog Number



Moving image




Bowman, Robert, Speaker
Hollar, John C., Moderator
Intel, Sponsor


Computer History Museum

Place of Publication

Mountain View, California





Copyright Holder

Computer History Museum


"Major League Baseball Advanced Media – BAM, for short – is as technologically sophisticated as any company, anywhere."
– Fast Company

Bob Bowman serves as the President and Chief Executive Officer of MLB Advanced Media, a position he has held since 2000.

Following Baseball Commissioner Allan H. (Bud) Selig’s recommendation in January 2000, professional baseball owners voted to centralize their collective internet and interactive media operations under one roof by building a technology company – MLBAM. Over its first 13 years guided by Bowman and his team, MLBAM’s developmental evolution and work in the interactive space has not only made it a model for building a successful and sustainable 21st Century digital media operation, but ultimately may define it as one of the great American business success stories.

MLBAM, the largest New York born-and-bred technology company, has a proprietary multimedia ecosystem that is a one-of-a-kind graft of internet infrastructure and traditional television broadcasting. It is designed, built and managed internally for the acquisition, production and delivery of live and on-demand HD sports and non-sports content to millions of users. MLBAM supports dozens of partners for encoding and streaming more than 20,000 live events annually.

MLBAM: A Box Score

8th Most Valuable Privately Owned Tech Company in the World (Business Insider)

9th Most Valuable Global Sports Brand (Forbes)

13 million visits to per day during baseball season

10th highest-grossing iOS app ever ( At Bat)

10 million downloads of At Bat in 2013 (+49% YOY)

1.5 petabytes of live and on-demand baseball video content generated by MLBAM each season

Museum President & CEO John Hollar will conduct a play-by-play interview with Bowman about the path that led to MLBAM, and how with great leadership and deft political skills he was able to turn a fledgling startup into a multimedia powerhouse. Bowman’s vision for MLBAM always put technology at the forefront of the organization, and that vision and entrepreneurial spirit has made the baseball fan user experience second to none. It also means that the company is highly successful and constantly innovating and pushing technological limits. Join us for a riveting conversation with a revolutionary at the intersection of sports, business and technology.

We are very pleased that KQED Radio will be onsite taping the evening’s program for broadcast Thursday, April 3 at 8pm.

This event is part of the Museum's acclaimed speaker series, Revolutionaries. It features renowned innovators, business and technology leaders and authors in enthralling, educational conversations often with leading journalists. Our audiences gain insight into the remarkable process of innovation, its risks and rewards, and failure that led to ultimate success.



Collection Title

CHM lecture collection

Series Title

CHM Presents Revolutionaries


Computer History Museum

Lot Number