Title
Service Bureau Pioneer History Meeting, session four : marketing and sales
Catalog Number
102743010
Type
Document
Description
This session examines the mechanisms that the service bureaus used to handle their marketing and sales. These approaches enabled these new service bureaus to compete effectively in what was often a difficult and even predatory industry. ADAPSO helped the leaders of these companies to learn from the experiences of others through the formal meetings and from informal contacts and Presidents' Roundtables. One of the most important subjects was the difficulties of succession. There was never a single structural "magic" solution to any given problem, but the answers varied depending on the personalities of managers and the goals of the organization. While some companies supported full-time customer service staffs, others succeeded with ad hoc groups pulled from the entire staff, all depending on the problem to be solved. The discussions covered the fact that ADAPSO's own growth into a significant organization facilitated their own business and technology success.
Date
2010-05-19
Contributor
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Casey, Frank, Speaker
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Grad, Burt, Moderator
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Haigh, Thomas, Speaker
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Houtz, Jim, Speaker
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Jerger, Doug, Speaker
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Johnson, Luanne, Speaker
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Mann, Jim, Speaker
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Miller, Stu, Speaker
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Rollins, John, Speaker
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Schachter, Oscar, Speaker
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Tessler, Bob, Speaker
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Publisher
Computer History Museum
Place of Publication
New York, New York
Extent
40 p.
Format
PDF
Category
Transcription
Subject
ADAPSO; Service Bureaus; Turnkey Systems; User grouops; VAR's
Collection Title
CHM Oral History Collection
Credit
Software Industry Special Interest Group
