Artifact Details

Title

Service Bureau Pioneer History Meeting, session four : marketing and sales

Catalog Number

102743010

Type

Document

Date

2010-05-19

Casey, Frank, Speaker
Grad, Burt, Moderator
Haigh, Thomas, Speaker
Houtz, Jim, Speaker
Jerger, Doug, Speaker
Johnson, Luanne, Speaker
Mann, Jim, Speaker
Miller, Stu, Speaker
Rollins, John, Speaker
Schachter, Oscar, Speaker
Tessler, Bob, Speaker

Computer History Museum

New York, New York

40 p.

Format

PDF

Description

This session examines the mechanisms that the service bureaus used to handle their marketing and sales. These approaches enabled these new service bureaus to compete effectively in what was often a difficult and even predatory industry. ADAPSO helped the leaders of these companies to learn from the experiences of others through the formal meetings and from informal contacts and Presidents' Roundtables. One of the most important subjects was the difficulties of succession. There was never a single structural "magic" solution to any given problem, but the answers varied depending on the personalities of managers and the goals of the organization. While some companies supported full-time customer service staffs, others succeeded with ad hoc groups pulled from the entire staff, all depending on the problem to be solved. The discussions covered the fact that ADAPSO's own growth into a significant organization facilitated their own business and technology success.

Category

Transcription

Subject

ADAPSO; Service Bureaus; Turnkey Systems; User grouops; VAR's

Collection Title

CHM Oral History Collection

Credit

Software Industry Special Interest Group

Lot Number

X5820.2010