Artifact Details

Title

Marketing material

Catalog Number

102779994

Type

Text

Date

1979-1986

Description

Contains advertising proofs and clipart, reprints of advertisements, proofs and samples of Apple IIc promotional booklets and pamphlets, a collection of consultant booklets outlining product compatibility as well as consultant newsletters, a calendar for promotion around the release of the Lisa computer and accompanying information on its features, a folder of press coverage, press releases, and press photos related to the Apple Turbo race car, a collection of various brochures and booklets promoting Apple product releases between 1979 and 1982, and annual and quarterly reports from 1980 to 1984.

Category

Promotional Material; Press release; Pamphlet; Publicity photograph; Portrait photograph; Annual Report

Collection Title

Mike Markkula collection of early Apple Computer material

Series Title

Internal materials

Credit

Gift of Mike Markkula

Lot Number

X4554.2008