Title
Churchill Club | What the public believes : new trends in corporate reputation management
Catalog Number
102792341
Type
Moving image
Description
Corporations are in the combat zone, struggling to build back trust among all of their stakeholders in the midst of the global economic crisis. Faced with an overall meltdown in confidence, how is corporate leadership—including marketing, PR, investor relations and public affairs—to respond? How should companies retool their communication strategies and address the right stakeholders with the right issues and strike the right tone? This panel of thought leaders speaks out on the most current trends and strategies for managing corporate reputation and sharpening stakeholder engagement.
Date
2010-03-01
Participants
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Bergevin, Paul, Speaker
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Byrne, John, Moderator
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Diamandis, Peter, Speaker
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Edelman, Richard, Speaker
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Shaw, Frank, Speaker
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Publisher
Computer History Museum
Place of Publication
Palo Alto, CA
Duration
01:30:28
Format
MP4
Category
Talk
Collection Title
Churchill Club
Credit
Gift of the Churchill Club
