Artifact Details

Title

Churchill Club | Gamification of everything

Catalog Number

102792425

Type

Moving image

Description

SPEAKERS:
Rajat Paharia, Founder & Chief Product Officer, Bunchball
Patrick Salyer, CEO, Gigya
Jim Whitehead, Chair, Computer Science Dept. UC Santa Cruz; Founder & President, the Society for the Advancement of the Science of Digital Games
Moderator: David Fetherstonhaugh, Behavioral Economist, IDEO

Bing Gordon of Kleiner Perkins predicted in 2012 that gamification, the idea of using game design and game mechanics to influence people's behavior in non-entertainment contexts, will see explosive growth within five years. As digital natives increasingly multi-task, and as the social web creates geometric growth in posts, the next battle is for engagement. Looking ahead, as gaming converges with diverse markets from healthcare and fitness to travel, ecommerce, and more, where are the greatest opportunities for innovation and business growth? Don't miss this candid and visionary conversation with the founder of a leading gamification company who is widely known as the "father of gamification," the head of a prominent computer science department focusing on gamification, and CEO of a fast-growing social/gamification company.

Date

2013-04-30

Participants

Fetherstonhaugh, David, Moderator
Paharia, Rajat, Speaker
Salyer, Patrick, Speaker
Whitehead, Jim, Speaker

Publisher

Computer History Museum

Place of Publication

Palo Alto, CA

Duration

00:59:16

Format

MP4

Category

Talk

Collection Title

Churchill Club

Credit

Gift of the Churchill Club

Lot Number

X9335.2021