Title
Churchill Club | Gamification of everythingCatalog Number
102792425Type
Moving imageDescription
SPEAKERS:Rajat Paharia, Founder & Chief Product Officer, Bunchball
Patrick Salyer, CEO, Gigya
Jim Whitehead, Chair, Computer Science Dept. UC Santa Cruz; Founder & President, the Society for the Advancement of the Science of Digital Games
Moderator: David Fetherstonhaugh, Behavioral Economist, IDEO
Bing Gordon of Kleiner Perkins predicted in 2012 that gamification, the idea of using game design and game mechanics to influence people's behavior in non-entertainment contexts, will see explosive growth within five years. As digital natives increasingly multi-task, and as the social web creates geometric growth in posts, the next battle is for engagement. Looking ahead, as gaming converges with diverse markets from healthcare and fitness to travel, ecommerce, and more, where are the greatest opportunities for innovation and business growth? Don't miss this candid and visionary conversation with the founder of a leading gamification company who is widely known as the "father of gamification," the head of a prominent computer science department focusing on gamification, and CEO of a fast-growing social/gamification company.
Date
2013-04-30Participants
Fetherstonhaugh, David, Moderator |
Paharia, Rajat, Speaker |
Salyer, Patrick, Speaker |
Whitehead, Jim, Speaker |