Title
Churchill Club | New leadership for a changing marketing mandateCatalog Number
102792586Type
Moving imageDescription
Speakers:Liza Landsman, Chief Customer Officer, Jet.com
Whitney Mortimer, Chief Marketing Officer, IDEO
Karen Walker, Senior Vice President & Chief Marketing Officer, Cisco
Moderator: Jake Sorofman, Vice President and Chief of Research, Gartner for Marketing Leaders Research Group
Description:
The model of marketing as bullhorn for the brand has long ago expanded into areas of product and business model innovation and direct accountability to business results. This can include the broad-based customer experience, or a digital commerce channel, driving revenue through collaborative internal and external ecosystems, and more. Further, some marketing chiefs have migrated from the CMO role to lead and apply the value of a sophisticated marketing mindset to other critical business functions-with similar expectations to help drive strategy and profitable growth for their businesses. Join this illuminating, forward-looking discussion with a diverse and accomplished group of current and former marketing chiefs as they explore challenges and opportunities for the future of corporate marketing and the strategic marketing mindset.
Date
2016-11-16Participants
| Landsman, Liza, Speaker |
| Mortimer, Whitney, Speaker |
| Sorofman, Jake, Moderator |
| Walker, Karen, Speaker |