IBM "THINK" sign

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  • Details
  • Description
Date Introduced
1965 ca.
Photographer
Richards, Mark
Dimensions
overall: 5 in x 14 in x 1/2 in
Manufacturer
International Business Machines Corporation (IBM)
Credit Line
Gift of Paul Vilandre
Copyright Owner
© Mark Richards
Location
US
Keywords
Business; Watson, Thomas, Sr.; Corporate culture; Ephemera
Object ID
102631025

Sometimes parodied outside the company, the “THINK” sign was a feature in many IBM offices from the 1920s to the 1970s. They reflected the company mantra of individual initiative originated by IBM founder Thomas J. Watson, Sr. when he was at NCR. Shown here are “THINK” signs from around the world in Chinese, French, Portuguese/Spanish, English, and even Braille.