Decade: 1970s-early 1980s
Dedicated Disc Based Computer Systems

1971
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Technological innovations such as the diminishing cost of hardware and increasing computer miniaturization created new markets for computers during the 1970s. Small offices could take advantage of low-cost minicomputers or gain access to mainframes through time sharing services. Hobbyists could also purchase computer kits, specifically marketed to them. By the late 1970s IBM’s market share had slipped to 40%.

The early 1980s saw the first mass market advertising of computers. Computers were available for personal use due to the diminishing costs of machines. However, manufacturers first had to convince people that they needed a computer in their home.

They made use of well-known celebrities as spokespersons: Dick Cavett for Apple; Bill Cosby for Texas Instruments; William Shatner for Commodore; Charlie Chaplin’s “Little Tramp” for IBM; and Alan Alda for Atari.

Apple and IBM had some of the most successful campaigns during the decade. Apple aired its “1984” commercial during the Super Bowl, introducing an innovative personal computer to smash Orwellian competitors.
Brochure List: 1970s-early 1980s Sort:
RESULTS: 106 Items     1 2 3 4 5 6 7 8 9 10 11 next
71 Series Data Modems
1974
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840 the loaded nova
1973
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990 Computer Family Software
1977
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ADA for Cray Supercomputers. Cray Delivering the Power
1988
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ADMIN Total Information Management
1980 ca.
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Anything a Computer Can Do this Remarkable New Calculator Can Do More Easily and Far More Conveniently
1973
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Apple - 1 operation manual
1976
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Apple III Information Analyst More Than a Worksaver
1980
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Apple Invents the Personal Computer. Again
1983
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Atari 800 Personal Computer System
1980
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RESULTS: 106 Items     1 2 3 4 5 6 7 8 9 10 11 next
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