Esber Jr., Edward M. oral history
Esber, Edward M., Jr., Interviewee
Garcia, Christopher, Cameraperson
Grad, Burt, Editor
Grier, David, Interviewer
Computer History Museum
Place of Publication
Mountain View, Calif.
In this interview, Edward M. Esber, Jr. (commonly known as Ed) discusses his career with two key software companies: VisiCorp, the publisher of the spreadsheet VisiCalc and other Visi products; and Ashton-Tate, which was primarily known as the producer of the dBase database products. He discusses his early career at IBM, his MBA at the Harvard Business School and a key job that he held at Texas Instruments. In explaining his work at VisiCorp, he talks about his relationship with Dan Fylstra, the company's relationship with ComputerLand and the importance of both the Apple II computer and the Microsoft DOS operating system. For his career at Ashton-Tate, Esber talks about his management and marketing activities and the company's merger with Borland Software. The interview explores the connections within the early PC software industry and the general career path of the first leaders of that industry.
Software business history; Esber, Edward; Personal Software (company); VisiCorp; Ashton-Tate; Borland; Texas Instruments, Inc. (TI); Flystra, Dan; Cole, David; VISICALC; dBase II; Product marketing; Creative Labs; SoloPoint; Product acquisitions; Kahn, Philippe
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