Artifact Details


IBM Applications - IBM Computer Helps Handle Customer Orders

Catalog Number



Still Image


International Business Machines Corporation (IBM)

Identifying Numbers

Other number 1293


8 x 10 in.


Photographic print


Black and white. A woman stands in front of a computer terminal, and is also on a telephone. In front of her is a desk, on which is a telephone, a large rolodex, a second telephone, and a tag that reads "CHARLENE H. BURRIS". Another woman sits to her left and is writing. Behind them both are some sort of textiles that are attached to the walls. On the verso reads: "SERVICE WITHOUT HANG-UPS--Customer service representatives at A. Leon Capel & Sons, Troy, N.C. now handle customer inquiries instantly. Polly King, foreground, reads information from an IBM video terminal and informs customer that order is enroute. Charlene Burris processes correspondence. Prior to installing the IBM system, service personnel often had to call customers back or keep them on the line for up to 15 minutes while they hunted through files for the order. Capel's, a major manufacturer of braided rugs, now has more than 10,000 customers, ranging from small furniture and rug stores to nationwide merchandising chains. WACO 222 041774"


Identification photograph; Publicity photograph


Computer industry--History; Electronic data processing--History; Computers--History

Lot Number