Artifact Details

Title

Goetz, Marty (Martin A.) oral history, 1996

Catalog Number

102658240

Type

Text

Date

1996-03-28

Contributor

Goetz, Martin, Interviewee
Johnson, Luanne, Interviewer
Johnson, Luanne, Editor

Publisher

Computer History Museum

Place of Publication

Telephone

Extent

20 p.

Description

In this interview, Marty Goetz, one of the founders of ADR (Applied Data Research), discusses his background prior to ADR, the transition of ADR from a professional services company to a software products company, and the challenges of selling software products in an era when IBM bundled software with the price of the hardware. He describes the challenge of selling ADR's initial products where it was necessary to create a market for products the customers didn't know they needed and how that changed with the acquisition of Datacomm/DB in the 1970s which put ADR into competition with other vendors selling database management systems. Intellectual property protection issues for software companies and the reason that ADR chose to lease and license their products is also covered.

Category

Transcription

Subject

Software business history; Goetz, Martin; Applied Data Research (ADR); Sperry Rand Corporation; Computer Sciences Corporation; Computer Usage Company; Autoflow; IBM bundling; ROSCOE; MetaCOBOL; librarian; Jones, Dick; Bennett, John; Datacom/DB; Insyte; Computer Associates; Intellectual property protection; Leasing software; Licensing software; Coleman, Bruce; Kolence, Ken; Boole and Babbage; Keet, Lee; Turnkey Systems Inc (TSI); Welke, Larry; ICP directories

Collection Title

Oral Histories Online

Lot Number

X4580.2008