David A. (Dave) Duffield talks about his experiences as a serial entrepreneur founding first Information Associates, then Integral Systems and then PeopleSoft. He describes how each firm was founded as a result of recognizing a market need and covers the process of transforming Integral Systems from a firm offering custom software services to a software product firm. He reviews the differences between a software services company and a software product company, including the need for upfront financing when starting a product company. He also talks about the importance of technology platforms as a driver in creating new and better software products.
Aspland, Brian; Ideal/Datacom; Duffield, David A.; Duffield, Dave; Software; Information Associates; Robinson, John; Integral Systems, Inc; InSci; MSA; Tesseract; PeopleSoft