Artifact Details

Title

Newcomer, Bill oral history

Catalog Number

102702054

Type

Text

Date

1998-05-04

Contributor

Johnson, Luanne, Interviewer; Editor
Newcomer, Bill, Interviewee

Publisher

Computer History Museum

Place of Publication

Cambria, Calif.

Extent

23 p.

Description

Bill Newcomer describes the founding of the software company Dylakor based on a then very unusual direct mail marketing sales model. He describes their unique dollar-a-day pricing strategy and the unusual packaging they used to deliver their self-installing products, also a very unusual approach in the early days of the software industry. He talks about the financial crisis that the company survived in the early 1970s before their software product sales took off, competition against IBM's free product Ditto, and other competitive products that they encountered as the industry changed. He also describes the sale of Dylakor to Sterling Software in 1982.

Category

Transcription

Subject

Newcomer, Bill; Case, Jim; Meizner, Judy; Dylakor; DYL-250; DYL-260; DYL-280; Dollar-a-Day software; Sterling Software

Collection Title

Oral Histories Online

Lot Number

X5382.2009