Artifact Details

Title

Intel Crush oral history panel

Catalog Number

102746836

Type

Text

Date

2013-10-14

Contributor

Bader, Rich, Panelist
Davidow, Bill, Panelist
Dennis, Eric, Media Producer; Videographer
Elliot, Dane, Moderator
House, David, Panelist
Katz, Jeff, Panelist
McKenna, Regis, Panelist
Remacle, Rosemary, Moderator

Publisher

Computer History Museum

Place of Publication

Mountain View, California

Extent

61 p.

Format

PDF

Copyright Holder

Computer History Museum

Description

This panel discusses all aspects of the famous Intel “Crush” campaign which unfolded in 1980. In late 1979, Intel realized that it was losing its image and market share leadership in microprocessors. This was a make or break time for the company and when the alert came from the field as to the dire state of things, the top management organized a full court press across the entire company to win back their leadership position. A team of nine executives, five of whom are included on this panel, spent the next year driving towards a goal of 2,000 design wins for the 8086 microprocessor. It seemed like an insurmountable goal, but with sales, marketing, engineering and the entire executive staff driving in one direction, they were able to reestablish Intel’s leadership position and surpass the goal with 2300 design wins.

All panel members recalled that year as being one of most remarkable, energizing, rewarding, and fun years of their entire careers. The Crush campaign is one of the most remarkable and frequently taught lessons in business management and marketing even to this day.

Category

Transcription

Subject

Crush; 8086; 68000 microprocessor; Intel; 68020; Zilog Z80 (Microprocessor); Motorola

Collection Title

Oral history collection

Credit

Computer History Museum

Lot Number

X6984.2014

Related Records

102746835 Intel Crush oral history panel