Title
Churchill Club | Category design : how pirates, dreamers, and innovators create and dominate industriesCatalog Number
102792558Type
Moving imageDescription
Speakers:Christopher Lochhead, Co-founding Partner, Play Bigger Advisors
Kevin Maney, Technology Columnist and Author
Dave Peterson, Co-founding Partner, Play Bigger Advisors
Al Ramadan, Co-founding Partner, Play Bigger Advisors
Moderator:
Tina Seelig, Professor of the Practice, Stanford University School of Engineering
The emerging discipline of category design is catching the attention of top CEOs, entrepreneurs, investment banks, venture capitalists, educators and others with a keen interest in better understanding of how enduring category leaders create, develop, and monetize new market categories.
Stanford Professor of Management Science and Engineering Tina Seelig calls this new discipline, “a really really big idea - as important as when we first heard about Lean Startups.”
How do category kings—such as Amazon, Salesforce, Uber, Airbnb, Tesla Motors, and IKEA—use category design to give us new ways of living, thinking or doing business? How did they convince us that their products solved problems that we didn’t even know we had?
Speakers Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney authors of the upcoming book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, have invested heavily in building and analyzing a database of every U.S. VC-backed tech company founded since 2000, through Q2 2015, to better understand how and when category and company valuation is formed. In this candid discussion, the group will share original, valuable insights to help you look at your company, products and category in an entirely different way.
Date
2016-06-21Participants
| Lochhead, Christopher, Speaker |
| Maney, Kevin, Speaker |
| Peterson, Dave, Speaker |
| Ramadan, Al, Speaker |
| Seeling, Tina, Moderator |