Artifact Details


McKenna, Regis oral history, part 6 of 8

Catalog Number



Moving image


This interview is the sixth from an eight-interview series with Regis McKenna, whose pioneering work in technology marketing and business strategy contributed to the success of hundreds of companies for more than five decades. McKenna was a talented, innovative marketing professional from the earliest days of the technology revolution in Silicon Valley. He came to the Valley in 1963 at the age of 24, worked in marketing in the early semiconductor industry, and then established his own company, Regis McKenna Inc. (RMI), in 1970. McKenna became a globally sought-after strategist and marketing expert, and RMI opened numerous offices around the world. His personal and professional relationships at RMI included Steve Jobs, Robert Noyce and Andy Grove. His more than 700 clients included such legendary companies as Apple, Intel, and Genentech. He is the author of five best-selling business books and one of the most reprinted articles in the history of the Harvard Business Review, “Marketing is Everything” (1999). McKenna was recruited to many outside boards and advisory roles, among them his service as a founding advisory board member of the Computer History Museum’s Exponential Center.

The interviews took place at the Museum between June 13, 2018, and January 15, 2019. The interviewer was John Hollar, President and CEO of the Museum from 2008 to 2017.

This sixth interview session took place on October 9, 2018. It covers Regis’ development and execution of marketing and business strategy for new companies like Genentech, his landmark articles for the Harvard Business Review, his books “Real Time” and “Total Access,” and the evolution of Regis McKenna Inc. as an employee-owned company. The events take place in the time period spanning the late 1970s to 2000.




Hollar, John C., Interviewer
McKenna, Regis, Interviewee


Computer History Museum

Place of Publication

Mountain View, CA






Oral history

Collection Title

CHM Oral History


Computer History Museum

Lot Number