Artifact Details


McKenna, Regis oral history, part 3 of 8

Catalog Number



Moving image


This interview is the third from an eight-interview series with Regis McKenna, whose pioneering work in technology marketing and business strategy contributed to the success of hundreds of companies for more than five decades. McKenna was a talented, innovative marketing professional from the earliest days of the technology revolution in Silicon Valley. He came to the Valley in 1963 at the age of 24, worked in marketing in the early semiconductor industry, and then established his own company, Regis McKenna Inc. (RMI), in 1970. McKenna became a globally sought-after strategist and marketing expert, and RMI opened numerous offices around the world. His personal and professional relationships at RMI included Steve Jobs, Robert Noyce and Andy Grove. His more than 700 clients included such legendary companies as Apple, Intel, and Genentech. He is the author of five best-selling business books and one of the most reprinted articles in the history of the Harvard Business Review, “Marketing is Everything” (1999). McKenna was recruited to many outside boards and advisory roles, among them his service as a founding advisory board member of the Computer History Museum’s Exponential Center.

The interviews took place at the Museum between June 13, 2018, and January 15, 2019. The interviewer was John Hollar, President and CEO of the Museum from 2008 to 2017.

This third interview session took place on July 13, 2018. It covers the early years of RMI after McKenna founded it in 1970. The bulk of the interview covers McKenna’s unique, deep relationship with Intel beginning in 1971. The time period covered is roughly 1970 to 1985.




Hollar, John C., Interviewer
McKenna, Regis, Interviewee


Computer History Museum

Place of Publication

Mountain View, CA






Oral history

Collection Title

CHM Oral History Collection


Computer History Museum

Lot Number