Exhibits At the Museum

This Day in History

Today: July 22, 2014

May 19, 2006

Apple 'Cube' Shop Opens in Big Apple

Apple Computer opened its second retail store in New York City. The 20,000-square foot store is situated in the underground concourse of the General Motors building at 767 Fifth Avenue. New Yorkers stood in line for hours in order to be among the first to enter. Open 24-hours a day, the shop is visible at street level through a 32-foot glass cube. It cost $9 million and was designed by Appleā€™s CEO Steve Jobs.