Title
Churchill Club | What makes a great product from an engineering perspective?Catalog Number
102792481Type
Moving imageDescription
Larry Tesler of MINE, Inc. offers his take on the engineering battle between "great" and "good" to Dr. Jim Walsh of GlobablLogic.There is a growing design and engineering mindset that begins with customer experience--and how it can be used strategically to design greater products, services and customer interactions. Companies are looking at making products beginning with the customer in mind. What are the benefits and challenges they see in this approach? What are the lessons learned, and the most promising opportunities for innovation?
Date
2014-04-16Participants
Tesler, Larry, Speaker |
Walsh, Jim, Moderator |