Title
Churchill Club | How do you integrate users in the design process?Catalog Number
102792482Type
Moving imageDescription
Dr. Jim Walsh of GlobablLogic asks the panel how they feel the best way to integrate users in the design process of creating a product. Catherine Courage of Citrix, Steve Johnson of LinkedIn, and Charles Warren of salesforce.com respond.There is a growing design and engineering mindset that begins with customer experience--and how it can be used strategically to design greater products, services and customer interactions. Companies are looking at making products beginning with the customer in mind. What are the benefits and challenges they see in this approach? What are the lessons learned, and the most promising opportunities for innovation?
Date
2014-04-16Participants
| Johnson, Steve, Speaker |
| Walsh, Jim, Moderator |
| Warren, Charles, Speaker |