Title
Churchill Club | Audience Q&A: demos / prototypesCatalog Number
102792487Type
Moving imageDescription
Catherine Courage of Citrix and Charles Warren of salesforce.com address an audience member's question about delivering a demo that lives up to its story in the initial phases of ideation.There is a growing design and engineering mindset that begins with customer experience--and how it can be used strategically to design greater products, services and customer interactions. Companies are looking at making products beginning with the customer in mind. What are the benefits and challenges they see in this approach? What are the lessons learned, and the most promising opportunities for innovation?
Date
2014-04-16Participants
| Courage, Catherine, Speaker |
| Warren, Charles, Speaker |