Title
Churchill Club | How do you organize to make successful design-led products come to market consistently?Catalog Number
102792485Type
Moving imageDescription
Catherine Courage of Citrix responds to Dr. Jim Walsh of GlobablLogic as he asks about organizing successful design-led products coming to market consistently.There is a growing design and engineering mindset that begins with customer experience--and how it can be used strategically to design greater products, services and customer interactions. Companies are looking at making products beginning with the customer in mind. What are the benefits and challenges they see in this approach? What are the lessons learned, and the most promising opportunities for innovation?
Date
2014-04-16Participants
| Courage, Catherine, Speaker |
| Walsh, Jim, Moderator |