Artifact Details

Description

Catherine Courage of Citrix, Steve Johnson of LinkedIn and Charles Warren of salesforce.com respond to Dr. Jim Walsh of GlobablLogic as he asks, "how do you sell the value of 'great'"?

There is a growing design and engineering mindset that begins with customer experience--and how it can be used strategically to design greater products, services and customer interactions. Companies are looking at making products beginning with the customer in mind. What are the benefits and challenges they see in this approach? What are the lessons learned, and the most promising opportunities for innovation?

Date

2014-04-16

Participants

Courage, Catherine, Speaker

Johnson, Steve, Speaker

Walsh, Jim, Moderator

Publisher

Computer History Museum

Place of Publication

Palo Alto, CA

Duration

00:03:02

Format

MP4

Category

Talk

Collection Title

Churchill Club

Credit

Gift of the Churchill Club

Lot Number

X9335.2021

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